Write My Research Paper-Explain the profound impact of physical evidence, particularly the servicescape, on customer perceptions and experiences.
1. Explain the profound impact of physical evidence, particularly the servicescape, on customer perceptions and experiences.
2. Illustrate the differences in types of servicescapes, the roles played by the servicescape, and the implications for strategy.
3. Explain why the servicescape affects customer and employee behavior, using a framework based in marketing, organizational behavior, and environmental psychology.
4. Present elements of an effective physical evidence strategy.
