Write My Easy-Integrated Marketing Communications.
- Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
- Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.Be sure your objectives are very specific; an objective such as “Increase market share” is too general.
