Write My Dissertation-Marketing Plan
Marketing Plan Outline
Title Page
Table of Contents
Section I: Executive Summary
Section II: Situation Analysis
Background on Organization
Market Needs
The Market
Positioning
SWOTT Summary:
Strengths
Weaknesses
Opportunities
Threats
Trends
Historical Results
Competition
Direct Competition
Indirect Competition
Section III: Marketing Strategy
Value Proposition
Critical Issues
Financial Objectives
Marketing Objectives
Target Market Strategy
Messaging
Branding
Section IV: Marketing Mix
Product
Pricing
Promotion
Advertising
Promotion
Direct Marketing
Public Relations
Social Media
Place
Service
International Markets
Implementation Schedule
Section V: Financials
Sales Revenue
Product Sales Revenue
Channel Sales Revenue
Profitability
Return on investment
Break-Even
Section VI: Controls
Implementation
Keys to Success
Market Research
Contingency Planning
Section VII: References
Section VIII: Appendices (if needed)
Section IX: Tables (if needed)
Section X: Figures (if needed)
