Hand-In Assignment 2: “Viral Marketing Analysis and Plan”
Overview: This assignment gives you practice with analyzing viral marketing and
developing a potential viral marketing plan.
Goals:
To provide practice and the opportunity to demonstrate your abilities in
1. Analyzing marketing campaigns
2. Using academic resources
3. Writing with integrity
This assignment is worth 55% of your total course grade.
Guidance and Expectations for Assignment
Type of Assignment: Professional Business Report using APA for citing and
referencing
Length: 3,000 words
Due: Last day of Module 6
Guidelines:
For this Assignment, imagine that you are an e-marketing expert who has been asked
to carry out some research in order to analyze why certain marketing campaigns
become viral.
Write a report in which you do the following:
• Carefully examine the content aspect of viral campaigns and their relationship
with customer behavior.
• Suggest why certain campaigns become viral.
• Create a strategic plan to be followed by an organization in order to assist them
in creating a viral campaign.
Support your analysis through the use of academic sources.
Document Presentation Requirements
• Font size = 12
• Line spacing = either 1.5 or double spaced
• Page numbers = on each page
• A title page that includes
o Your full name
o The course number and title
Glion Institute of Higher Education
M932 ospitality Services Marketing
Hand-In Assignment 2: “Viral Marketing Analysis and Plan”
o The assignment number and title
o The word count (not including the title page or Reference List)
• You must follow APA guidelines to create the Reference List and all in-text
citations.
• Save your assignment with the filename
“lastname_firstinitial_HandInAssignment01.doc”
Grading for this Assignment
This assignment is worth 55% of your total course grade.
The KASAP Dimensions are weighted for this assignment as follows:
Knowledge = 25%
Analysis = 25%
Synthesis = 10%
Application = 25%
Presentation = 15%
All grades are provisional and subject to approval by the Progression / Awards Committee.
