Using Strategic Planning to Increase the Impact of Advocacy

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The Justice Project: Using Strategic Planning to Increase the Impact of Advocacy

Successful organizations have an ability to mobilize quickly when events open a promising window for social change. However, as organizations become more successful, the agendas they pursue broaden and it becomes more challenging to keep track of all the possible options for action, let alone to prioritize them.

The Justice Project (TJP) found itself in this situation in the fall of 2006. After a number of significant successes, including the passage of the federal Innocence Protection Act, TJP had far more opportunities to change the criminal justice system than it could possibly take on. In an environment where tactics may change overnight because of a high-profile media story or Supreme Court ruling, it was not clear how the organization’s leaders could establish strategic priorities months, or even years, in advanc

To clarify which options to pursue, TJP’s executive team engaged in the organization’s first formal strategic planning process. The team’s goal was to strike the right balance, clarifying the organization’s direction and priorities without stifling the flexibility that was central to its success.

Bridgespan Consultants, hired to lead TJP’s strategic planning process, had to take an indefinite leave of absence. In the interim, you have been hired as a graduate student consultant to evaluate Bridgespan’ s strategic planning process. 

To complete this assignment, address the following issues in a comprehensive essay format, utilizing additional literature to assist with your knowledge and understanding of course concepts and using additional scholarly sources for citation within your paper.

  • Upon engaging in the strategic planning process, Bridgespan developed some initial questions to guide the process. However, as they had to take a leave of absence, the list is incomplete. Evaluate the four current questions and develop additional questions that you would add to this list.
  • After a careful review of the case study details, which additional activities would you recommend TJP perform to implement the strategic plan and why?
  • Use a minimum of four sources, apa format 
  • Submit your responses in a 3- to 4-page Microsoft Word document.

Levine, S., Jackson, A., & Tuck, A. (2008). The justice project: Using strategic planning to increase the impact of advocacy. Retrieved from http://bridgespan.org/Publications-and-Tools/Performance-Measurement/The- Justice-Project-Using-Strategic-Planning-t.aspx

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