Define the differences between relationship marketing and CRM?
Transactional marketing is being replaced by relationship marketing. Explain what is meant by this.
Can an internal competitive work methodology ensure successful CRM?
A national retailer of electronic products, TV, stereos, PCs, printers, and accessories, as well as music and videos, has committed itself to a CRM strategy to help differentiate itself from its major competitors. What can this retailer do to support its employees in their effort to build and sustain customer relationships?
Transactional marketing is being replaced by relationship marketing. Explain what is meant by this.
Can an internal competitive work methodology ensure successful CRM?
A national retailer of electronic products, TV, stereos, PCs, printers, and accessories, as well as music and videos, has committed itself to a CRM strategy to help differentiate itself from its major competitors. What can this retailer do to support its employees in their effort to build and sustain customer relationships?
