Do NOT write the paper without READING the two articles: Dawar (2013) article and the Gould (2014) blog
Assignment:
1. Imagine that you work for a medium-sized company and consider the Dawar (2013) article and the Gould (2014) blog. An analysis of the extent to which a situation similar to the one described in the Dawar (2013) article exists within your own organization or one with which you are familiar; analysis should consider the following factors:
· The need to sell the most product (online and in retail): detailed analysis on the extent to which digital and traditional marketing teams should work together to address the need to sell the most product (online and in retail). Evidence and examples support and illustrate the analysis.
· Building relationships with customers (perhaps multiple target segments): detailed analysis on the extent to which digital and traditional marketing teams should work together to address the need to build relationships with customers (perhaps multiple target segments). Evidence and examples support and illustrate the assessment.
· Making people aware of your products and services: detailed analysis on the extent to which digital and traditional marketing teams should work together to address the need to make people aware of the products and services. Evidence and examples support and illustrate the analysis.
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2. An explanation of how the traditional and the digital teams should work together and why it is important that they do.
Requirement:
1. Two Page, double spaced, 12 point font Times New Roman, APA 6th edition format and APA citation rules, written in complete sentences and essay form
2. Reference page with in-text/parenthetical citations in the body
3. Graduate level academic scholarly writing.
4. At least 4 references in APA format.
