Term Papers: Glocalization, Globalization and Strategies relating to Product
Elaborate and discuss these statements in a detailed form.
1. Overview of Nescafe (must have at least 3 pictures for this part)
1.1. Product Offering (must have at least 3 pictures for this part)
1.2. Strategies relating to Product
1.2.1 Globalization (must have at least 3 pictures in 3 different countries for this part and explain)
1.2.3 Glocalization (must have at least 3 pictures in 3 different countries for this part and explain)
1.3. Strategies relating to Promotion
1.3.1 Globalization (must have at least 3 pictures in 3 different countries for this part and explain)
1.3.2 Localization (must have at least 3 pictures in 3 different countries for this part and explain)
1.3.3 Glocalization (must have at least 3 pictures in 3 different countries for this part and explain)
2. Nescafe Primary Target Market (must have at least 3 pictures for this part)
2.1 Market Segmentation (must have at least 3 pictures for this part)
2.2 Demographic Segmentation (must have at least 3 pictures for this part)
2.3 Benefit Sought (must have at least 3 pictures for this part)
2.4 Geographic Segmentation (must have at least 3 pictures for this part)
2.5 Psychographic/ Lifestyle Segmentation (must have at least 3 pictures for this part)
3. References
