Term Papers: Consider some of the reference groups you belong to. Our family is typically our first. When we move out on our own, we often use the same brands our parents or other family members used.
Think about the influence of groups on our behaviors. Reference groups might include, family, coworkers, Church members, neighbors, etc…. Often brands work to develop reference groups to create brand loyalty. Consider, for example, Harley Davidson, Jeep, Volkswagen Beetles, etc… These brands have develop almost a “cult” like following.
Consider some of the reference groups you belong to. Our family is typically our first. When we move out on our own, we often use the same brands our parents or other family members used.
Other than family, can you identify other reference groups that impact your consumer behavior?
