Term Papers: Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
examine the marketing research process and market segmentation strategies in the health care industry.
Explain how branding strategies apply to the health care market for existing and new products.
Determine the marketing communications strategy used in health care services.
Use technology and information resources to research issues in health services strategic marketing.
