Term Paper-Marketing, Operations, Financing, Human Resources
Marketing, Operations, Financing, Human Resources
Marketing, operations, and human resource management are core areas of business. An international setting provides unique challenges in each of these areas.
Consider a foreign company marketing its products in the United States, such as the Mexican company Cerveceria Modelo that markets Corona beer in the USA. Analyze the complexities of one of the following:
Developing product strategies (including cultural differences)
Assessing the promotional strategies
Developing distribution methods
Assessing pricing strategies
