Term Paper-Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.

Term Paper-Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.

Formulate marketing strategy and actions that influence the consumer decision process for targeted market segments and foster customer satisfaction.

Incorporate the impact of culture and other key factors on consumer behavior in developing a cross-cultural marketing strategy.

Use technology and information resources to research issues in consumer behavior.

Write clearly and concisely about consumer behavior using proper writing mechanics.