Term Paper- describe the channels of distribution structure you will use to get your product or into the market.
This week you will describe the channels of distribution structure you will use to get your product or into the market.
• The rationale for the structure you have selected.
• How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
• What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
The requirements below must be met for your paper to be accepted and graded:
