Term Paper-Culture and Marketing Strategy

Term Paper-Culture and Marketing Strategy

Culture and Marketing Strategy

Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note:  the advertisement can be a social media print advertisement, but the  product or business cannot be known nationally, meaning it cannot be  purchased in all parts of the nation, just in the local area.)

1. Describe the chosen advertisement, content on the advertisement,  text, pictures, length of advertisement; explain where you located the  advertisement, why you selected the advertisement, what caught your eye,  and anything else that describes the advertisement.

2. Analyze the underlying assumptions that the authors of the ad seem  to make about the consumers that this advertisement targets. Determine  how the ad is using these perceived assumptions to evoke a consumer  response.

3. Determine at least one (1) consumer group that the ad excludes,  and provide a rationale for why the ad would not appeal to the group(s)  that you have identified.

4. Evaluate this advertisement and its relationship with cultural  values (i.e., determine if the ad is designed to emphasize a set of  values or if it is designed to change a cultural value in society).