Target Marketing Assignment Help-Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing

Marketing Assignment Help-Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

• Briefly introduce the company you have chosen.
• Gather examples of its activities and products that support its business model. Remember to properly cite and reference the order_sources of information you find. You should have at least two references from business-related or news websites.
• Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
• In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
• Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages. All order_sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.