Yue Sai brand-What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits Archives

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Yue Sai brand-What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits

February 21, 2018March 1, 2018 pressays

Prepare a marketing plan to turn around Yue Sai. In your marketing plan, please answer the following questions: 1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared Read More …