PROMOTION MANAGEMENT & SWOT ANALYSIS-Mobile marketing: Evaluate the assumptions behind Burberry’s mobile marketing campaigns Archives

PROMOTION MANAGEMENT & SWOT ANALYSIS-Mobile marketing: Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.

February 21, 2018 pressays

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Read More …