Tag: Global Marketing

You are the global marketing vice president at Dyson. You have been asked to attend a meeting with James Dyson, the company’s founder. Dyson’s CEO and the head of Dyson’s New Product Innovation department will also be in attendance. “Thanks Read More …

1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization’s logo be pretested prior to engaging in communications or marketing abroad? 2. What Read More …