Can implementing a Customer Relationship Management (CRM) Information System provide a competitive advantage if your competitors are utilizing the exact same system? Substantiate your view with credible research sources.

There are 2 Questions for the essay, 1250 words for each question. At least 10 references for each question as well. Not personal pronounce   Q1: Can implementing a Customer Relationship Management (CRM) Information System provide a competitive advantage if Read More …