cumulative Session Long Project (SLP)-STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS-identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project

Here is the brief overview of this cumulative Session Long Project (SLP).  In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and Read More …