advertising and social media: Coca-Cola #ShareaCoke-Describe how social media plays into the intent and the actual message

We’re talking a lot about advertising and social media this week. Let’s apply this directly to one of the successful ad campaigns mentioned in this module’s lecture: ALS #IceBucketChallenge Always #LikeAGirl Coca-Cola #ShareaCoke IKEA bookbook video McDonald’s Super Bowl 2015 Read More …