Assignment 2: SWOT Analysis
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
- Describe the organization, product, or service that you selected for this assignment.
- Using the SWOT analysis, evaluate your market and future competition for your selection.
- Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.
