- Q2: How do the five forces of competition affect the attractiveness of an industry? How is industry attractiveness generally defined or operationalised?
– L2 and Chapter 2 (week 2)
– Memory cue: Think about the picture (either from the L2 slides or textbook ch. 2)
–
Q4: Many companies announce in their corporate communications: “Our people are our most important resource.” In terms of the profit-earning potential of an organisational resource or capability, can employees be considered to be of the utmost importance? Why/why not? Present a persuasive argument with as many illustrative examples as possible. – L3 week 3
– ch. 3
– Memory cue: VRIO
– part of the resource-based view of the firm (RBV)
- Q6: Discuss the difference between incremental and radical innovation. Illustrate with examples.
– L5 week 5
– ch. 13
– Memory cue: Think about sample companies first, then characterise them. Strategic Focus segment on 3M (p. 399) interesting and helpful.
- Q8: What are the advantages and disadvantages of being a first mover, second mover, and late mover? – ch. 5 (pp. 143-145) – L7 week 7 – Memory cue: First think about sample companies for each of the 3 movers, then think about their (most likely) relative strengths and weaknesses.
