CASE STUDY/PROJECT REPORT ASSIGNMENT

Starbucks’ Growth Destroyed Brand Value

Leadership & Managing People Case

Starbucks announcement that it will close few stores in Saudi Arabia admission of limits to growth.

 

How will you help company to recover and expand its operacial.tion in Saudi Arabia. The Company hired you as CEO of Starbucks coffee in Saudi Arabia

Assignment Objectives & Requirements:

1. To sustain and expand the Starbucks Stores in Kingdom of Saudi Arabia, you have to write the: (400 – 500 words)
   1. Identify the competitive advantage (s) in business for growth
   2. What are the different Products and type of services that can be offered.
   3. Business objective/goals/vision
2. Identify and describe the four managerial functions that can be applied in Starbucks business in Saudi Arabia. (200 – 300 words)
3. Explain the different types of planning for the different levels of management in Starbucks in KSA. Include the typical time frame for which each plan is created. (200 – 300 words)
4. Discuss different theoretical perspectives about management in context of Starbucks. Give at least three reasons. (100 – 200 words)
5. Conclude your report. (100 – 200 words)