SOE11140 – Marketing within Global Economy
Project 2 Assessment
A. Project background
On the 23 June 2016 in the referendum the people of the United Kingdom voted to leave the European Union. This result shattered both political and economic landscape of Europe and the World. However, from formal point of view the process of leaving does not seem to be an easy task. Furthermore, until the UK uses required procedural steps the process does not formally start. Experts assumed that the whole process of “divorce” might not end until 2020.
B. Project question
Analyse potential impact of the Brexit on a company originating outside of the European Union and trading on the EU market. What kind of benefits and threats could it face? Develop a strategy it could use to exploit potential opportunities and avert threats?
C. Project specifications
- Identify and describe theory behind the trade integration. Support your analysis with statistical data on trade in different areas like goods, services etc between the EU-27 and the UK.
- Identify possible models of economic relations between the UK and EU-27 after the Brexit. Use as examples current EU economic cooperation agreements with third countries.
- Identify theoretical opportunities and threats posed by the Brexit which the company could face in different scenarios.
- Design a strategy which could exploit potential opportunities and avert threats. This strategy should be rooted in analysis performed in points 1, 2 and 3.
D. Project 1 Submission Guidelines
| Length | 2,500 words, +/- 10% (excluding tables, graphs, footnotes and references) |
| Presentation | Arial 12 fonts, 1 ½ spacing, justified text |
| References | A minimum of 20 references using APA referencing style (textbooks, official data and information sources) |
| Submission deadline |
