A. What is the role of metrics and measurement in the strategy process? B. Why are they so important to the strategy process? C. What are the possible outcomes for a company that decides not to put metrics and measurement into its strategic plan?
A. What is the role of metrics and measurement in the strategy process? B. Why are they so important to the strategy process? C. What are the possible outcomes for a company that decides not to put metrics and measurement into its strategic plan?