Research Paper-What advice would you give to BP’s managers in order to help them continue to rebuild stakeholder relationships in the Gulf Region?
BP’s experience in the Gulf of Mexico has made it the poster company for how not to manage stakeholder relationships effectively (See Strategy Highlight 1.2)
Brainstorm ways that top management might leverage the experience gained by reacting in the Gulf and use that knowledge to motivate local managers and employees in other locales to build stakeholders relationships proactively so that avoids this type of negative publicly.
