business assessment2
Marketing and Communication
Subject/module Crisis Management
Assessment method Written or Oral Questions
Weighting 50%
Develop and Implement Crisis Management Plans
You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format.
1. Scenarios: a. In 2009/2010, due to faulty accelerators of their brand of vehicle, Toyota had to
recall nine million vehicles. b. In 2015, a sandwich shop owner In Marrickville, offered free sandwiches via a
Facebook page for members of a closed group only. The deal was reported by a widely read food blog as one open to all Sydneysiders.
For each of the above case studies, answer in detail the following questions
2. As a Public relations consultant either within an organisation or working for a client, how might you engage in a conversation with a group of relevant employees to check that they understand the crisis management plan. Discuss how you would use listening and questioning techniques to clarify information and confirm understanding. (10 marks)
3. Describe a legal or regulatory responsibility you have when developing crisis management plans and how you comply with it. (5 marks)
4. Find an example of how to select the appropriate form, channel and mode of communication for a specific public relations purpose . Give your reasons for your choices. (5 marks)
5. Give an example of a time when you have achieved one of the following: a. Organised and implemented tasks required to achieve required
outcomes, with an awareness of how the outcomes contribute to the organisation’s goals (5 marks)
b. Used analytical processes to decide on appropriate approach to crisis management (5 marks).
7. Explain how managing the media is important to a crisis management plan (5 marks)
