Research Paper Help-Evaluate Big Skinny’s sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid?Evaluate Big Skinny’s sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid?

Research Paper Help-Evaluate Big Skinny’s sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid?

Read the attached Case on Big Skinny and submit a word document containing the following:

Write a synopsis of the case highlighting key elements of the case

What should Kiril focus on next? What should be his lowest priority? Why?

Evaluate Big Skinny’s sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid?

How effectively is Big Skinny using social media to sell its wallets?

Should Big Skinny expand its partnerships with online distributors? Why or Why not?

What are your takeaways from this case? How can you use the takeaways from this case as you prepare to move forward in your career?