Research Paper Help-Develop the targeting strategy for marketing the new product.
Put yourself in the position of an entrepreneur who is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner, to introduce into the market.
Develop the targeting strategy for marketing the new product.
Discuss characteristics of the segment(s) you might choose as the target market
Why the target market(s) is/are attractive.
