Research Paper Help-Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.
Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
