Research Paper Easy-Low Prices, High Profits, but Increasing Costs

Research Paper Easy-Low Prices, High Profits, but Increasing Costs

Ryanair, Europe’s first low-fare, no-frills airline, has grown into one of Europe’s largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. 

Do you agree or disagree with the LCC concept? Why or why not?

Provide examples where appropriate.