Research Paper-Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.
- Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
- Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.
