Research Paper-, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability.

Read the articles Jessica Alba’s Triple Bottom startup raises $25 million   In reference to the articles,

discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability.

Comment on how customers can influence firms to pay more attention to the preservation of the natural environment. Respond substantively to at least two of your classmates’ postings. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic.