Research Paper-Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.
Develop a slide setting the theme and goals of the presentation.
Define and discuss the PLC concept and its importance to marketing managers.
Describewhat company/organization and product/service you are using.
