Research Outline-Re-create the brand image for IBM by redoing the visual identity concept (logo) for old-school IBM.
- You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (it should support text and/or images) to design the new logo. The logo should represent the values of the organization.
- Using PowerPoint create a presentation to “sell” your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc.
- For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the “new” IBM to the employees, customers, and shareholders.
