Research Outline-Managerial Problem in Marketing

Research Outline-Managerial Problem in Marketing

Based on your business experience and the information accumulated this course identify three potential research topics that are relevant to the subject of the course.

What managerial problems or opportunities would each of the three studies address? Provide a short description for each research topic, highlighting:   

• The organizational problem or opportunity that needs to be addressed
• The purpose of the research
• The question(s) that, if answered, will help to solve the problem or seize the opportunity