Research Outline-Identify and analyze some barriers to the health care organization’s marketing plan’s success.
- Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification.
- Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented?
- Evaluate whether the strategy action match seems logical. Explain.
- Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not.
- Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.
- Evaluate whether the health care organization’s marketing plan is logical and realistic. Explain.
- Evaluate whether the health care organization’s marketing plan is cohesive. Explain.
- Identify and analyze some barriers to the health care organization’s marketing plan’s success.
