Research Outline-Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
Discuss why this is the best segment to select based on demographics and a detailed discussion of needs, wants, and psychographics of that segment.
Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
