Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated.
locate one peer-reviewed paper from the professional business literature that critiques a firm’s product positioning strategy.
Complete the following:
- Critically analyze the value of the approach suggested by the article.
- Evaluate its content, providing support and counterarguments from the literature.
- Compare the content of the article with the course readings or other sources familiar to you.
- Assess the value of the reading in the context of your current organization or an organization of your choice.
