1. Discuss case 13.2 Steve Jobs’ Shared Vision Project Management Style.
2. Discuss case 14.1 Google Glass and Risk, Privacy, and Piracy Challenge
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3. Managing a project with Microsoft Project is often the approach to IT project management, but many users prefer to use Microsoft Excel instead. The main reasons are that MS Project is too expensive, wastes too much time to set up and keep updated, and is
tough to use. The debate between Excel and Project has valid arguments for either approach. Research the reviews of Excel and MS Project as project management tools. When is each software appropriate for use?
CASE 13.2 Business Case: Steve Jobs’ Shared Vision Project Management Style
Steve Jobs (1955–2011) co-founded Apple Inc. and reinvented the PC, music players, phones, tablets, and digital publish- ing (Figure 13.11). He is regarded as technology industry’s most notable luminary. He continuously managed remark- ably innovative projects—extremely successful ones as well as many failures. Although widely recognized as a marketing and technology guru, Jobs was largely successful because of his project-based approach for managing his business and pro- ducing new products. His approach to executing projects ulti- mately changed the business world. Jobs’ shared vision project management style offers lessons to help managers focus and motivate their team to get projects completed on schedule.
Shared Vision and Accountability A signifi cant part of what made Jobs successful was his per- sistent push to keep projects moving while communicating with his team to ensure they were working toward the shared vision. He stressed accountability and did not let anyone slide on that principle. He got to know everyone on the team and actively inspired them. Guy Kawasaki, Apple’s chief evangelist and liaison to the Mac developer community, said Jobs appreciated great work. He was well known for giving employees feedback—publicly telling them if they were great or lousy. His bluntness infuriated some people but also motivated them to either do their best or leave.
Communication Structure, understanding, and inspiration depend on the one irreplaceable management skill: communication. Part of what made Jobs so successful was his constant push to keep projects moving while communicating with his team to ensure they were working toward a shared vision. He held regular meetings to avoid wasting time with long e-mail chains and having to address the same concerns multiple times.
Do Not Just Listen—Understand There is a big difference between listening and understand- ing. Jobs made sure he understood everyone on his team and that they understood him. This is done by making people demonstrate that they understand and not simply asking them if they understand. When everyone confi rms they are on the same page, they will keep moving forward.
Sources: Darton Group (2012), Isaacson (2012), and Kimbrell (2014).
Questions 1. Steve Jobs shows the importance of people skills. Explain
Jobs’ way of motivating people. For example, did he try to get everyone to like him? Did he try to get everyone to get along with each other?
2. Why did Jobs’ approach to project management work so well for him?
3. What lessons can project managers learn from Jobs? 4. Research Steve Jobs’ management style from reputable
sources. What did you learn about how people reacted to Jobs’ style?
5. Create a checklist of effective project management practices.
Figure 13.11 Steve Jobs, CEO and founder of Apple Computers and Pixar boss, was one of the greatest project managers.
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