Assignment 9: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales
promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. Over the past few years, U Drive Transport Company has dominated the
United States marketplace as a premier car sharing business. You have recently accepted a job
with U Drive Transport as a marketing associate to help the company expand into the global
marketing environment. To familiarize yourself with the car sharing business, visit the websites
of competitors of U Drive Transport:
● Research “car sharing” on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a
prerecorded presentation to train new account managers and sales representatives on the
features and benefits of the U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling process located in your text
(Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audio visual presentation
Assignment.
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here
● Choose whichever software program you prefer to create your audio visual
presentation.
You may use PowerPoint with audio if you so choose.
● Review the following document: Explaining a Process
● Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales
representatives:
○ Slide 1: Overview of the U Drive Transport brand
○ Slide 2: Three features and benefits of the U Drive Transport product offering
○ Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide
on Traditional or Relationship Selling and explain)
○ Slide 4: Step 1 in the personal selling process: Generating Leads
○ Slide 5: Step 2 in the personal selling process: Qualifying Leads
○ Slide 6: Step 3 in the personal selling process: Approaching the Customer and
Probing Needs
○ Slide 7: Step 4 in the personal selling process: Developing and Proposing
Solutions
○ Slide 8: Step 5 in the personal selling process: Handling Objections
○ Slide 9: Step 6 in the personal selling process: Closing the Sale
○ Slide 10: Step 7 in the personal selling process: Following Up
If using PowerPoint add your audio explanation. You can access simple instructions
here.
● Submit your PowerPoint audio visual presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center accessed in the
home area of this course. Compose your Assignment as a Microsoft PowerPoint
presentation with added audio explanation and save it as (Example: TAllen-MT219
Assignment-Unit 9.ppt). Submit your file by selecting the Unit 9: Assignment Dropbox by the
end of Unit 9.
Unit 9 Assignment: Professional Selling
and Sales Promotion
Percent
possible
Points
possible
Points
Earned
Comments
Content per Checklists 100% 50
Answer provides
complete information
demonstrating analysis
and critical thinking:
80%
Slide 1: Overview of the U Drive Transport brand.
Slide 2: Three features
and benefits of the U
Drive Transport product
offering
16%
4
4
Slide 3: Introduction to the
U Drive Transport
Personal Selling Approach
(Decide on Traditional or
Relationship Selling and
explain)
8%
4
Slide 4: Step 1 in the personal selling process: Generating Leads
8%
4
Slide 5: Step 2 in the personal selling process: Qualifying Leads
8%
4
Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing
Needs
8%
4
Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions
8%
4
Slide 8: Step 5 in the personal selling process: Handling Objections
8%
4
Slide 9: Step 6 in the personal selling process: Closing the Sale
8%
4
Slide 10: Step 7 in the
personal selling process:
Following Up
8% 4
Subtotal:
80%
40
Provides 10 PowerPoint
slides with audio, including
an additional title and
references slide, using
correct grammar, spelling,
and APA format and
citation style.
20%
10
Percent Total Points
possible
Your Assignment
Score:
100% 50
