Professional Custom Accounting papers: What goal or outcome do you want to achieve with this communication?
The ability to effectively communicate is one of the most in demand and sought after skills in today’s workforce. As a business professional, you will be expected to not only communicate in a clear and concise way, but to do so strategically. These communication skills are necessary to manage personnel effectively and to drive your organization toward its strategic goals and outcomes. Effective communication starts with planning. By developing a strategic communications plan you will be more intentional in your messages
and the actions you ask of your audience.
This plan is the foundation for Assignments 2 and 3.
INSTRUCTIONS
Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information.
1. Description
a) What is your challenge or opportunity?
b) Why is this professionally important to you?
2. Goal
a) What goal or outcome do you want to achieve with this communication?
3. Audience
a) Who is your target audience?
i. What are the professional positions of the audience members?
ii. What demographic characteristics will the audience comprise?
iii. What is your relationship to the audience?
iv. What background knowledge and expertise does the audience have?
v. What does the audience know, feel about, and expect concerning this communication?
vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience?
b) What information is available about your audience?
