Professional Custom Accounting: Examine the marketing research process and market segmentation strategies in the health care industry.
- Analyze how products evolve through the four stages of the product life cycle.
- Determine the appropriate product succession planning efforts of health care services.
- Examine the marketing research process and market segmentation strategies in the health care industry.
- Evaluate marketing research tools involved in the marketing process.
- Use technology and information resources to research issues in health services strategic marketing.
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.
