1. How does understanding the process of diffusion of innovations help marketer’s better target and communicate to those target markets. Give an example of diffusion of innovation applied to the market for electric cars. How can marketers use this to plan strategies?

2. At the end of the day, are you what you buy? Why or why not? How do consumers use self as a reference point in making purchases- give an example? (100-120 words)

3. Take the Myers Briggs style test with the attached link? What type are you according to the test, does this seem accurate given what you know about yourself? (100-120 words) http://www.16personalities.com/free-personality-test

4. How about your archetype? (https://www.psychologistworld.com/tests/jung-archetype-quiz) How can marketers use the concept of archetypes- why do many believe this is a powerful concept? Which archetype are you? Do you think this fits? What are a couple examples of Ads that use archetypes as symbols?