You are a newly appointed Marketing Trainee for KFC and you have been asked to write a marketing report on the fast-food sector. The task will provide your manager with an opportunity to assess your potential. The report should contain the following information: (a) Construct a PRESTCOM analysis of the fast-food sector, highlighting issues of major importance to the organisation. Where appropriate, use data and evidence from your research to support your ideas and thinking (approx. 1,250 words). (b) You should identify one significant issue and show how this might be addressed by elements of the marketing mix. Please note, you do NOT need to discuss every element of the marketing mix, just those that you feel are most relevant. (approx. 500 words). You will be assessed on your ability to investigate a range of source materials and your ability to structure the presentation of your findings. Make sure this is thoroughly researched and appropriately referenced.
