Discussion Question
| It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
· Match each business with the pricing strategy that you believe the business is using. · Discuss why you think the business is using the pricing strategy that you did. |
|
| Pricing Strategy
Penetration Pricing Pricing Skimming Premium Pricing Competitive Pricing Economy Pricing Promotional Pricing |
Business
Bentley Motors Motorola Kohl’s Dish Network |
