The ECCO case study introduces several major global shoe companies, some of which use significantly different approaches to supply chain and R&D management.
To prepare for this Discussion, read the ECCO case study and consider the various approaches to supply chain and R&D management.
By Day 3
Post your responses to the following:
- Compare the different approaches described in the case study. In your analysis, address the following questions:
- How do they relate to the overall mission statements and corporate philosophies of the companies involved?
- How do they build on core corporate capabilities when decisions are made regarding where to source inputs, where to produce intermediate and finished products, and where to locate distribution facilities?
- What factors affect decisions to outsource or vertically integrate?
- How do the companies tap into international capabilities to promote innovation and market customization?
- Based on your analysis, what recommendations or conclusions can you make with respect to structuring ECCO’s supply chain and R&D management? Please justify your rationale.
General Guidance on Discussion Posts: Your original post, due by Day 3, will typically be 3–4 paragraphs in length as a general
