Persuasive Memo

Paper details

• Review your Week 5 readings • Create a 2 to 3 page Memo, addressed to the executive leadership team or to your boss, depending on the scenario that you chose.  • Use the Outline below to structure your Memo: 1. Write a “Hook” to get your audience’s attention (1-2 paragraphs) 2. Tell the story/create a connection (1-2 paragraphs) 3. Identify the benefits of your point-of-view (1-2 paragraphs) 4. Back it up with facts and data (1-2 paragraphs) 5. The Ask: Choose whether you will “ask for more” or “ask for less” (1-2 paragraphs) 6. Closing (1-2 paragraphs)

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