• An introduction to the company and its industry.
o Include relevant background information.
o Describe the organizational structure.
• An analysis of the current economic environment of the company and industry.
o Explain the role of the Central Bank in the economic environment.
• An analysis of the global presence of the company.
o Describe the global economic climate in which the company is operating.
o Explain how things such as free trade, trade barriers, the Third Basel Accord, or NAFTA have affected company economic decisions.
o Analyze the economic implications of operating in different market and industry structures.
